One of the quickest ways to establish an online presence is with blogging. Of course you will want to link your blog to other sites within your network such as Facebook, Twitter, Linkdin, Google+ and YouTube. If you are blogging, and you should be, you should also be pinging your blog updates. Having a blog is key to your network marking success. It is your blog that will establish your authority in your field of expertise. So what is a ping? There are online sites that will send out a ping to other websites to alert of a change on your blog site. Sending out a ping is like raising the red flag on the mailbox to tell the postman that you have new mail ready to be sent. So what you are doing is, you are telling the weblog tracking sites that your site has been updated.
There are two sites that I use to ping my blog updates. I use Pingler and Ping-O-Matic. These two services are simple to use, you just fill in the blanks on these pages which require your blog title and URL that you want to promote through the ping process. Pingler even allows you to pick up to three categories to target blog readers that you most desire.
The real value of pinging is that search engines are alerted that you have an active weblog. This alert to the search engines keeps them coming back to review your blog and if you are blogging consistently you will become relevant to the search sites. The real value to you is that as people search for information in your field of expertise, you are more likely to appear in search results and others will perceive you as the expert that you are.
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