Sales communications

  • Always remember we are in people business regardless of our industry
  • There is always an exchange of value between two parties
  • People are always weighing value against cost
  • knowledge breeds competence – competence bred confidence — People want to do business with confident people  
  • You do not have to know all the answers buy should know where to find the answers
  • What is important to us is not necessarily important to others  – What is important to others?
  • Ask questions, listen to their answers, paraphrase and make sure everyone is talking about the same thing
  • The only thing worse than wasting people’s time is wasting our time
  • Sales is a numbers game, the more contacts we make the agreements we make – Shake more hands make more money
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  • Again, always remember we are in people business regardle
  • What goes around really does come around 
  • When people feel that we car they will trust us and we should never betray that trust 
  • We never know where good will come from when it is returned to us – Treat every one equally the same
  • We can not win long term if we look at the world as lacking, if we feel one has to lose for another to win 
  • In order to sell what John Brown buys, we must first see through John Brown’s eyes
  • We won’t know what is important to another person if we don’t ask
  • A man convinced against his will, is of the same opinion still 
  • When working with others show them where the answers are – You do not have to be Mr. or Mrs. know it all
  • We want to simplify and multiply  -We need a simple system of duplication – The simpler the better 
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  • We must always present Features, Advantages and Benefits
  • Never talk about features of an offering without also sharing the advantage and benefit of saying yes to you
  • When you present a feature without also sharing the advantage and benefit to your prospect, they are thinking SO WHAT!
  • We are responsible for asking the right questions so we can present the value of the right solution  
  • When we are talking about here is integrity  selling 
  • We must take care of people – People can feel when you care
  • Keep a notebook of What is popular in your offerings nd what questions are peole asking again and again 
  • You can have everything in life you want if you just help enough other people get what they want ~ Zig Ziglar
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  • Remember to add Advantages and Benefits when you state a Feature
  • Telling is not selling – Ask questions, shut up and listen to the answers 
  • If we must be talking we should be asking questions
  • Never assume you understand what the other person is saying, ask for clarification   
  • When possible, answer questions with questions , such as why does it have to be that, is that a necessity? etc.
  • With enough questions we can find the psychological motivation to move forward or not
  • You can never go wrong clarifying the understanding during a communication exchange between parties
  • This is a skill that can be learned and perfecteed with time and practice
  • Keep a notebook of what works and what you need help on input on
  • Join Ask Jimmy Johnson Facebook Page and Facebook Group